Path to EU market: Georgian businesses tap into Estonian expertise with EU and UNDP support

This March, a joint initiative by the European Union and the United Nations Development Programme supported a series of trainings aimed at assisting Georgian enterprises on their path to European markets. 

Delivered in partnership with the Estonian Centre for International Development (ESTDEV) and Estonia’s training and development company, Visionest Institute, this initiative equips small and medium-sized enterprises (SMEs) with the skills, knowledge, and mentorship needed to unlock export opportunities. 

The sessions brought together a diverse group of up to 50 participants, from academic and EdTech programme managers to digital marketing professionals, chief executive officers (CEOs), and business owners. The trainings focused on service exports, including education and training, as well as design and marketing. 

Through tailored programmes, ‘Creative Services Export’ and ‘Education Elevator’, participants learned how to analyse their business offers, define and communicate unique value propositions, and position themselves competitively in EU markets. The training also provided practical tools for attracting and retaining international clients.

Hands-on exercises covered digital business-to-business (B2B) outreach, social media optimisation, and the use of artificial intelligence (AI) to enhance business operations and expand professional networks.

Fourteen top-performing graduates will continue their educational journey with tailored mentorship support.

In the next two years, the EU and UNDP will expand training and coaching initiatives to unlock export potential and foster sustainable growth for Georgian SMEs.